Bianca Ghose
Chief Storyteller and Member of Diversity Council at Wipro Limited
Bianca is a media, brand strategy, marketing and communications leader. Currently, she is Chief Storyteller for technology firm Wipro, as well as global head of marketing for Wipro's Consulting Business. And, as an inclusion champion, Bianca serves on Wipro's Diversity Council.
Bianca leads strategic storytelling at an enterprise level and is responsible for growing the brand. She works at the intersection of Wipro's senior leadership, customers C-Suite, employees and influencers, and champions the shift to creative storytelling, across owned digital platforms and customer touch points. She also runs various inclusion programs to help increase diversity, deepen inclusion and advance a sense of belonging among Wipro’s 180,000+ employees.
Prior to Wipro, Bianca has held various marketing and communications portfolios with HCL Technologies and Weber Shandwick, and has led functions like content marketing, social media, digital campaigns, and branded content. Prior to that, she was a business news journalist for a decade, reporting and anchoring news for NDTV Television, CNBC and Reuters.
A former journalist, Bianca’s experience spans news, digital content and marketing communications strategy. She is passionate about equality, and opportunity parity and serves on the Board of Ek Kadam Aur Foundation, a not-for-profit organization that brings virtual classes and health camps to underprivileged children in the Asia Pacific.
Bianca is a frequent speaker at industry events on inclusion, storytelling and marketing. Recently, the Holmes Report recognized Bianca with the “Innovator 25 Asia-Pacific 2018” award for being one of the most innovative marketing communications professionals in the region.
Takes part in
Dismantling Stereotypes: How to Cultivate Empathy and Inclusion via Technology
- How to attract and retain diverse and highly skilled talent by creating a truly inclusive workplace for all colleagues
- How to create supportive environments within organizations
- How to use technology to build empathy and understanding
Bianca Ghose
Ayumi Moore Aoki
Frances West
Niarchos Pabalis
Shavon Lindley